Tips for your participation
Which is the best trade show to exhibit at? What KPIs should you track (leads generated, sales, etc.)? How do you calculate your ROI? How do you prepare for a trade show? We share all our tips with you!
Identify the right show
Decided to make trade show media part of your marketing
strategy? Ask yourself the right questions to select the event
best aligned to your goals and expectations.
Checklist and tips for the professional
Make the most of your show
- Selecting your trade show
- Prioritize whos that serve your objectives
- Put the visitor experience at the heart of your strategy
- Track your KPIs
- Plan for post-show sales follow-ups
- Get your teams fired up
"The challenge lies in having something new to say at the event. That takes a lot of preparation so nothing’s left to chance."
Alexandre Cartier
Business Manager at Sun’Agri
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Sucess after the show
Did you know?
81% of contracts are signed in the 10 months following a trade show or exhibition
Your profile EXHIBITOR
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Your profile VISITOR
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